Go your own way! Because that's the only way.
AMMEHOELA is founded by Anouk Bindels (mom of Dexx and Zepp) and Sabine Disveld (aunt of Ben). After many years of experience in the fashion industry, they acquired a lot of knowledge and decided to make their joint dream come true: to start up their concept-driven brand. A real urban city brand that combines comfort and style.
‘Go Your Own Way’ is not only a slogan, it is our personal outlook on life. Every day is a new adventure: it’s our personal goal to spread this all over the world to the new generation of AMMEHOELA kids!
Inspiration of the prints
Soft, comfortable fabrics with carefully selected colours and hand illustrated prints for kids. AMMEHOELA’S inspiration is drawn from a multitude of sources like music, art and everything else imaginable that excite us and your little one. Gone are the days of having to choose between comfort and style. – Go your own way! Because that’s the only way.
Who made your clothes?
AMMEHOELA’S garments contain the GOTS, Global Organic Textile Standard certificate. This means that their garments contain at least 70% organic fibers. Through the whole chain, from harvesting the raw materials, through the production, which contains social criteria rules, until the packaging the strict rules for organic cotton will be followed. This worldwide standard will make sure that environmentally friendly chemicals will be used and discourage the waste of water. Furthermore, the GOTS certificate has a standard on the social criteria of the cotton industry. This contains matters like minimum wage, interdiction on child labor and a safe and a healthy work environment.
We have sizes from 50 up to 92!