AMMEHOELA – “I’ll do whatever I want whenever I want”
baby in ammehoela clothes

Go your own way! Because that's the only way.

AMMEHOELA is founded by Anouk Bindels (mom of Dexx and Zepp) and Sabine Disveld (aunt of Ben). After many years of experience in the fashion industry, they acquired a lot of knowledge and decided to make their joint dream come true: to start up their concept-driven brand. A real urban city brand that combines comfort and style.

By quitting our jobs, we had the real ‘AMMEHOELA spirit' from the start. AMMEHOELA is a Dutch word that is used by kids. Literally it means: my ass! Kids can shout out 'AMMEHOELA'! This means “I’ll do whatever I want whenever I want”.

- they said.

‘Go Your Own Way’ is not only a slogan, it is our personal outlook on life. Every day is a new adventure: it’s our personal goal to spread this all over the world to the new generation of AMMEHOELA kids!

picture of ammehoela brand's founders

Inspiration of the prints

Soft, comfortable fabrics with carefully selected colours and hand illustrated prints for kids. AMMEHOELA’S inspiration is drawn from a multitude of sources like music, art and everything else imaginable that excite us and your little one. Gone are the days of having to choose between comfort and style. – Go your own way! Because that’s the only way.

We offer a wide array of comfortable garments crafted with the utmost care to ensure the softest and most comfortable pieces emblazoned with carefully selected color schemes and emblazoned with the coolest hand-illustrated prints.

- Anouk and Sabine shared.
  • ONE LOVE organic cotton pants

    ONE LOVE organic cotton pants

    7.00 / month
    Select options
  • GRASSHOPPER longsleeve top

    GRASSHOPPER longsleeve top

    6.00 / month
    Select options
  • velours leggings AM.James.07 green

    OLIVE GREEN velours leggings

    8.00 / month
    Sign up now
  • FLOWER PRINT organic cotton t-shirt

    FLOWER PRINT organic cotton t-shirt

    8.00 / month
    Sign up now

Who made your clothes?

Besides our mission to make your child feel the AMMEHOELA vibe, we also care deeply about all the people involved in making our garments. Therefore we keep track of the work environment, wages and health of our production partners. We are proud to say the first collection consists solely of biological cotton, which has a lower impact on the environment. We aim to get new collections GOTS certified, since sustainability is very important to our organization.

- Anouk and Sabine explained.
baby in ammehoela clothes

AMMEHOELA’S garments contain the GOTS, Global Organic Textile Standard certificate. This means that their garments contain at least 70% organic fibers. Through the whole chain, from harvesting the raw materials, through the production, which contains social criteria rules, until the packaging the strict rules for organic cotton will be followed. This worldwide standard will make sure that environmentally friendly chemicals will be used and discourage the waste of water. Furthermore,  the GOTS certificate has a standard on the social criteria of the cotton industry. This contains matters like minimum wage, interdiction on child labor and a safe and a healthy work environment.

We have sizes from 50 up to 92!

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Visit us at Studio Sarphaat, Amsterdam
16-26 September

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