Go your own way! Because that's the only way.
By quitting our jobs, we had the real ‘AMMEHOELA spirit' from the start. AMMEHOELA is a Dutch word that is used by kids. Literally it means: my ass! Kids can shout out 'AMMEHOELA'! This means “I’ll do whatever I want whenever I want”.
‘Go Your Own Way’ is not only a slogan, it is our personal outlook on life. Every day is a new adventure: it’s our personal goal to spread this all over the world to the new generation of AMMEHOELA kids!
Inspiration of the prints
Soft, comfortable fabrics with carefully selected colours and hand illustrated prints for kids. AMMEHOELA’S inspiration is drawn from a multitude of sources like music, art and everything else imaginable that excite us and your little one. Gone are the days of having to choose between comfort and style. – Go your own way! Because that’s the only way.