Passionate about art, fashion, and travel, Elisa grew up in Biella with a great interest in textiles and materials.

After completing the Bachelor’s degree in Business Administration, Elisa lived in Canada and then She’s continued her studies, obtaining an MSc in Fashion Management in Paris where She lived for 4 years gaining experience in marketing and retail.

Thanks to the experience acquired in the industry, I could understand how important it is to deliver the product’s values to the final client.

- Elisa said.

And so, in 2018, Elisa’s decided to follow her passion and test her creativity through an international, feminine and inspiring brand –  ARAMÙ. Her brand sees in women’s flagship product, while in the fair price of labour and the respect of environmental resources finds its fundamental values.

To me, fashion is not only garments to wear but the expression of ourselves: I dress a woman looking for a timeless and fashionable design without being a trend victim; a woman who seeks that uniqueness and sartorial taste of a structured garment like ARAMÙ’s blazers.

- Elisa said.
Concept & philosophy
ARAMÙ’s jackets are created after attentive research for high-quality fabrics coming from the deadstock of relevant textile industries, especially located in Biella, one of the most well-known textile cities in the world.

For each of them, ARAMÙ develops the design starting from the available materials and then supplies the production to a small independent atelier where the savoir-faire reigns creates and gives life to the brand’s ideas. Each piece is individually numbered and available in limited quantities!

ARAMÙ’s blazers and jackets have a classic and bold style, to confer elegance and self-confidence to the woman who wears it. Some jackets are characterized by a detachable collar which makes your jacket unique to any other. With a simple gesture, you can choose the perfect outfit for any occasion!

Each of ARAMÙ’s blazers bears the name of a city, perceived as a container of history, art and culture. Travelling and discovering new places is a great source of inspiration for us.

Elisa explained.
Who Made Your Clothes?
Behind ARAMÙ stands people with a strong passion for their jobs, attentive to details and tradition’s value while keeping an eye to the future and innovation.

Each piece is individually tailored by expert artisans, made with love by women who decided to launch their own workshop.

From fabrics research to production, each step is implemented in compliance with transparency, ethics and quality. The brand's goal is to rediscover the values of slow fashion, going beyond the seasons and the stylistic trends. The materials we choose and the design we draw have a timeless style.

- Elisa said.
aramu brands

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