Unlocking Circular Fashion: Introducing Our Whitelabel Rental Solution

In today's fast-paced fashion industry, embracing sustainability and circularity is no longer a choice but a necessity. As consumer demands shift towards more eco-friendly alternatives, fashion rentals have emerged as a powerful solution. At PALANTA, we are excited to introduce our innovative whitelabel rental solution that enables fashion brands, retailers, and rental platforms to step into circularity or tap into the "try before you buy" concept. With our expertise and comprehensive approach, we are here to revolutionize the way fashion is consumed while providing the necessary tools and logistics to support your business goals.

Introducing Our Circular Fashion Rental Solution

“We are now announcing that we are moving beyond B2C rental memberships and transforming Palanta into a B2B service to support other stakeholders such as rental companies and brands to provide a software solution for them to start their circular journey. Palanta aims to bring awareness to the needed cooperation and collaboration in the circular economy. Our goal is to make a lasting impact on the circular economy by creating a space for trailblazers, trendsetters, and change-makers from consumers to brands and circular initiatives. We are excited to grow even bigger and invite you to join our circular movement in the name of THINK—, LIVE—, BUY—, and ultimately, BE—responsibly.” - Sara Devenyi, founder of PALANTA.CO, Circularity & Marketing Advisor, &-Onwards

We are doing this in collaboration with Collective Effort BV, a holding that is here to make circular business models in fashion/ retail attractive, accessible and profitable. We connect linear fashion with circular initiatives. We want to be an inspiring example and offer access to our solutions to enable change at scale.

At PALANTA, Collective Effort BV’s B2B-focused division, we pride ourselves on our 40+ years of combined experience in the fashion industry and circularity. Our whitelabel rental solution goes beyond just software; we provide a holistic approach that encompasses logistics, cleaning, repairing, shipping, customer care, and management. By taking care of these aspects, we enable you to focus on marketing and scaling your business.

Target Audience and Key Features

Our circular fashion rental solution is designed for fashion retailers, clothing brands and fashion rental platforms. It caters to a range of needs and offers a multitude of key features:

  • Logistics Made Easy: Our software allows you to effortlessly track your rental items, ensuring transparency and efficiency in managing your inventory. You can easily monitor where the items are and when they will be returned, streamlining your operations.

  • Flexible Rental Models: Whether you opt for subscription-based rentals or a pay-as-you-rent approach, our solution supports both models. Additionally, our calendar and pre-booking options provide convenience and flexibility for your customers.

  • Marketing Integration: We understand the importance of effective marketing. Our software includes features such as coupon codes, influencer affiliate solutions, friend referrals, and automated emails, enabling you to reach and engage your target audience seamlessly.

  • Try Before You Buy: Stand out from the crowd by offering customers the option to purchase the rented items after they have experienced them. This "try before you buy" feature enhances customer satisfaction and drives conversion rates.

  • Data and Reports: Our solution goes beyond the basics. We provide detailed reports and data to help you make informed business decisions. Whether it's commission payouts to brands on a multi-brand rental platform or insights into rental patterns, damages, and customer preferences, our software equips you with valuable insights to fuel your growth.

Case Studies and Success Stories

Don't just take our word for it - learn from the experiences of existing rental platforms. With more than 10 rental platforms in the Netherlands and numerous others worldwide, we have gained insights into the challenges they face. Our whitelabel rental solution addresses these pain points, empowering companies to navigate the complexities of subscription models and daily rentals. By combining our IT infrastructure with comprehensive logistics support, we help businesses thrive in the circular fashion space.

Industry Trends and Statistics

The sharing economy continues to experience remarkable growth, with the global market projected to reach USD 793,680.0 million by 2028, according to recent market research. Within this context, sustainable fashion and the circular economy play a crucial role. Consumers are increasingly conscious of the environmental impact of the fashion industry, making circular fashion rentals an attractive alternative. By embracing our solution, you position your brand as a sustainable frontrunner while meeting the evolving demands of conscious consumers.

Standing Out from the Competition

While existing rental software solutions have made significant contributions to circularity, we understand that a one-size-fits-all approach does not address the unique requirements of fashion rentals. That's where our whitelabel rental solution shines. By focusing specifically on fashion rentals, we ensure that our software provides a tailored and optimized experience. Our expertise and dedication to the industry enable us to deliver a solution that exceeds expectations and sets you apart from the competition.


The future of fashion lies in circularity, and our whitelabel rental solution is here to empower your brand to embrace this exciting transformation. With our comprehensive approach, advanced software features, and logistics support, we enable fashion retailers, clothing brands, and rental platforms to unlock the full potential of circular fashion. Embrace sustainability, engage your customers with innovative rental models, and access valuable data-driven insights to drive your business forward.

Join us in revolutionizing the fashion industry through circular fashion rentals. Contact PALANTA today to learn more about our solution and discover how we can help you embark on this transformative journey.

circular economy concious fashion

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