Economic problems: Clothing production has approximately doubled in the last 15 years, while the average number of times a garment is worn has decreased by 36%.

Environmental problems: Fashion industry is one of the biggest polluters in the world. Contributing to 10% of annual global carbon emissions.

Social problems: Fast fashion brands exploit their garment workers and mislead consumers with greenwashing campaigns.

Circularity problems: We are used to the linear take-make-dispose principle. Less than 1% of the material used to produce clothing is recycled.

Ethical brands' problems: Ethical items are expensive, only few people can afford sustainable garments. Eco brands do not have the budget to stand out.

Consumerism problems: A root of the problem lies in our excessive consumerism: we buy 10 while our grandmothers bought 2.