- logo versions AI

Privacy Policy

This is the Privacy Policy of PALANTA.CO. (hereinafter referred to as “PALANTA.CO”, “PALANTA”, “we,” “us” or “our”), a company based in The Hague, The Netherlands and registered with the Dutch Chamber of Commerce under number 76324494 (VAT/BTW number: NL429759575B01). Our Privacy Policy explains how we collect, use, share and protect information in relation to our website (the “Service”). We collect this information when you visit our website with your computer, tablet or mobile phone (“Computer”). We process personal data in a manner that is in accordance with the General Data Protection Regulation (the “GDPR”), the GDPR-based legislation and the other current privacy legislation. By using our Service you understand and agree that we are providing a platform for you to post content, including photos, comments and other materials (“User Content”), to the Service and to share User Content publicly. This means that other Users (as defined below) may search for, see, use, or share any of your User Content that you make publicly available through the Service, consistent with the terms and conditions of this Privacy Policy and our Terms of Use. Our Privacy Policy applies to all visitors, users, and others who access the Service (“Users”).

About This Privacy Statement

This Privacy statement describes the collection and use of your personal information by PALANTA.CO in Europe. It applies whenever one of our websites, mobile apps, social media pages or hard copy forms redirects you to this statement on This Privacy statement does not apply to the use of your personal information by websites that are not operated by PALANTA.CO, even though links to these websites may be included on ours. This Privacy statement may change when prompted by new developments. PALANTA.CO advises you to read this Privacy statement regularly, in order to stay up to date on any changes. In case of major changes, we endeavor to inform you proactively. This Privacy statement was last updated on 15th of March 2020. 

1.What kinds of information do we collect?

Information you provide

We collect the following information you provide us with directly:

  1. Your name;
  2. Your phone number;
  3. Your address;
  4. Your date of birth;
  5. Your username, password and e-mail address when you register for a PALANTA account;
  6. Profile information that you provide for your user profile;
  7. User Content (e.g., photos, comments, and other materials) that you post to the Service;
  8. Communications between you and PALANTA (e.g., we may send you Service-related emails);
  9. Other details required to process and provide our services to you.

Log file information

We collect information that your browser sends whenever you visit our Service. This log file information may include information such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.


Metadata is usually technical data that is associated with User Content. For instance, metadata can describe how, when and by whom a piece of User Content was collected and how that content is formatted. Users can add or may have metadata added to their User Content including a hashtag (e.g. to mark keywords when you post a photo), geotag (e.g. to mark your location to a photo), comments or other data. This makes your User Content more searchable by others and more interactive.

Analytics services (non-personally identifiable information only)

We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. The tools use ‘cookies’, which are text files placed on your device, to collect your log information and behavior information in an anonymous form. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User. With respect to Google Analytics, although Google Analytics plants a permanent cookie on your web browser to identify you, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies.

DoubleClick Cookie

Google, as a third-party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other web sites on the Internet. You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page.


PALANTA uses remarketing services to advertise on third party web sites to you after you visited our Service. We, and our third-party vendors, use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google: Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: Google also recommends installing the Google Analytics Opt-out Browser Add-on – – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

 AT A GLANCE – How We Use Your Information

Read the following topics to find out how we are using your personal information. Also take a moment to read the MORE INFORMATION section below to find out about:

  • Sharing and receiving your information with others 
  • Storing your information
  • Using your information to improve our products and services
  • Using your information to build profiles
  • Using personal information of children
  • Your privacy rights

2.1 Contacting Customer Service

If you contact our customer service by telephone, email, social media or by completing an online form, we register your query in our customer service database. We also register your name, address, telephone number, email address and all other personal data provided by you. We only use the data to respond to you, handling your complaints and, after removing all items that relate to you, for improving our products and services. Your personal information will be stored for no more than two years.

 2.2 Subscribing to a Newsletter

If you subscribe to our newsletters or leave your email address for this purpose, your name and email address will be used to inform you about PALANTA.CO  products, and related promotions and events. You may choose to give us more details, such as your birth date. We also store your interaction with our newsletters, for instance whether you opened the email or clicked on items in the newsletter. We use this information to get to know you better and to personalise our newsletters, for example by: 

  • Showing events that are organized in your region
  • Highlighting products or offers based on your consumption behaviour
  • Sending a special offer on your birthday
  • We also use the information to display advertisements of our products that may be interesting to you on third-party websites, like Facebook and Google.
  • In case you also interact with us via contests and events, join our loyalty programmes or order online, we add this information to your newsletter profile.

We keep you on our mailing lists until you choose to unsubscribe by clicking on the unsubscribe link in each newsletter. You can also send an email to If you want to keep receiving newsletters but do not agree to us sharing your information for displaying advertisements, send us an email too.

2.3 Ordering Online 

If you choose to rent our products in our web shops, we use your information to conclude your order, to ship the products and to contact you in relation to your order.

We register your contact and payment details, such as name, address, email address, account, bank account number and credit card details. We also store your purchase history and payment history.

Your information will be stored for two years. Your transactional information (wire transfer details), will be stored longer to comply with laws.

2.4. Visiting Our Websites & Using Our Apps

When you are using our websites or apps, we collect technical information about your device and your interaction with our websites and apps. We collect information such as:

  • The IP address of your device
  • Information on the operating system and browser of your device
  • Your interaction with our websites, apps and online advertisements

If the website you visit or the app you use enables login, we also connect the information to your personal account (like your web shop or loyalty programme account), to optimise your browsing experience and provide you relevant information across all channels. Find out more about how we’re using your information to build profiles in section 3.4 below.


We use cookies to collect the information. Cookies are small data files that are created on the device you use to visit our website. Cookies prevent you from repeatedly providing your data, specifying your choices or putting products in your shopping basket. They allow us to show you advertisements of our products on third-party websites. So, your information also becomes available to the other parties involved in publishing our advertisements. We will always seek your consent, before using these types of cookies.

Cookies used for advertising are stored on your device for a maximum of twelve months following your last visit. You can always disable cookies yourself or delete them from your device. You can find all details in our Cookie statement. If you choose to delete cookies, our website may not operate as optimally as before, and some services may no longer be available to you.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

2.6 Taking Part in Panels, Tastings & Surveys

If you choose to take part in one of our consumer panels, tastings or surveys, we use your input to improve our products and services. We value your opinion, as it enables us to bring high-quality products to our consumers.

If you occasionally take part in a panel, tasting event or survey on the street or at one of our business partners, PALANTA.CO  normally does not collect and use identifying information like your name, address or contact details. We may ask for, or use, information like age and gender to be able to analyse your input and successfully market our products.

If you take part in an online survey to give your opinion about our products, such as when clicking on a link to a survey in one of our newsletters, we will use your identifying information by:

  • Linking surveys to your (loyalty) account to automatically capture gender, age and region
  • Connecting your opinion to your consumption behaviour, which is stored in your profile

This enables us to obtain more valuable input from you and to better understand your preferences. Apart from improving our products, we also add this information to your profile. Find out more about how we build profiles in the MORE INFORMATION section below.

2.7  Interaction Via Social Media

On our social media pages

When you communicate with us via social media (Twitter, Pinterest, YouTube, Instagram, Facebook and so on), we will receive some of your information. You can communicate on our social media pages by:

  • Placing a comment or sending a message
  • Uploading media
  • Becoming a follower (by clicking on a “follow” button or subscribing to a YouTube channel, for instance)
  • Participating in our contests and campaigns on social media (Facebook lead forms, for example)

We will receive information such as your (user) name, your profile photo, the place where you live, your email address and your gender. You can check your social media account settings and the social media privacy statements to find out more.

We use your information to respond to your comments and messages, to analyse and measure our consumer population and to enable you to participate in our contests and events.

On your social media pages

We also use social media to display advertisements. This is either based on the information the social media platform has collected from you or the information PALANTA.CO  has collected from you, such as when you subscribe to our newsletters (see 2.2 above).

In case the social media platform has collected the information, PALANTA.CO  does not get access to that information. As a result, we have no say in how the platform stores and uses the information. We recommend reading the conditions and privacy statements of your social media provider. They also often provide you with account settings or some other means to change your privacy settings.

In case we share your personal information, like your email address or phone number, the social media platform uses your information to include or exclude you from seeing a particular advertisement. Your information will be encrypted (hashed) when transferred to the social media platform. If you don’t have a profile on a particular platform, that platform won’t be able to decrypt the information and find out who you are.

We may also proactively contact you on social media if you’re connected to us or if you post a photo or video linked to PALANTA.CO, our business partners or our products.

You can opt out at any time from sharing your information with social media platforms for advertising by sending an email to 

3 MORE INFORMATION – How We Use Your Information

   3.1 Sharing & Receiving Your Information With Others

Which other parties have access to your information? 

PALANTA.CO  does not sell your information to others, but we make personal information available to partners that work with us to provide products and services, or that help us market to customers. Whether your information is provided to these partners depends on the nature of your interaction with us:

  • Email marketing partners, to send you our newsletters, call or text you
  • Order fulfilment partners, to ship products to you
  • Payment providers, to administer your (ordering products) and our (cashback) payments
  • Media agencies, freelancers, to manage our website and apps and to display advertisements on the internet
  • Marketing agencies, freelancers, to assist us in organising contests, promotions, loyalty programme and other events
  • Companies that assist us in analysing customer data and building profiles
  • Social media platforms, to show you our advertisements
  • Visitor comments may be checked through an automated spam detection service.

Our partners only use your information under our instructions. We take measures to ensure that your information is used only for the purposes described in this Privacy statement. Where necessary, we also share your information with PALANTA.CO  group companies. Personal data will only be provided to supervisory bodies, fiscal authorities and/or investigating authorities if PALANTA.CO  is obliged to do so by law.

From which other parties do we receive your information?

PALANTA.CO  does not collect your personal information from others without you knowing about it first. If we receive information from others, we always ensure that we have your consent for receiving and using the information.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

   3.2 Storing Your Information

We use various systems and databases to store your personal information. Some are managed by PALANTA.CO  and others by our partners (see 3.1 above). Because we fully understand the importance of keeping your information secure, we have taken various technical and organisational measures to protect your information against loss or improper use. Our systems and applications are protected according to the applicable standards for information protection.

Most personal information is stored within the European Union. If personal information is passed on to recipients in countries outside the European Union, we will take additional measures to protect your information.

3.3 Using Your Information to Improve Our Products and Services

PALANTA.CO  uses the information you provide to us to measure, analyse and improve our:

  • Products, based on your feedback
  • Websites and apps, based on your use
  • Newsletters, based on your interaction
  • Contests and events, based on your participation
  • Advertising, based on your interaction with them
  • Your information will be anonymised before it is used. We’re not interested in your particular situation but rather in trends and aggregated data.

   3.4 Using Your Information to Build Profiles

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

If you subscribe to our newsletters, create an account on our website, use our apps or take part in our contests and events, we create a profile for you. This enables us to get to know you and do more effective marketing and communication. It allows you to receive communications according to your interests and preferences.
This is how we build profiles:

  • We link your surfing behaviour on our websites and apps to your profile
  • We link your purchases in our web shops to your profile
  • We connect data concerning your participation in contests, events, loyalty programmes and online surveys to your profile
  • We mark your (possible) interests in your profile, based on the information above and demographic information, data resulting from market research and your interactions with us

If you would prefer us not to make profiles, or you’d like to correct or update your interests and preferences, feel free to send an email to 

   3.5 Personal Data of Children

We understand the importance of safeguarding the privacy of children. We do not knowingly collect personal data of children without the consent of their parents or legal guardians. We ask children who are under the age of 16 and who are using our websites or apps in a way that requires them to submit personal data, to ask their parent or guardian to consent to submitting that data.

We may set age limits to participate in contests or other promotions. This restriction will then be mentioned in the terms and conditions of these activities. We may ask for certain personal data, like date of birth, to carry out age verification checks and enforce any such age restrictions.

   3.6 Your Privacy Rights

Requests for access, correction and removal of your data

If you want to know what information we store about you, just ask and we will send you an overview of your personal information. No costs will be charged. If the information turns out to be inaccurate—or in case it appears to be stored in violation of data protection laws—we will correct or delete it. If you have an account on our websites or apps, you can also update your information yourself.

Requests to stop using your data

You can also ask us to not use your information anymore or to stop using it in a particular way, like for building profiles or sharing it with social media platforms (see 3.4 above). If you have given consent for the use of your information, you can withdraw that consent.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Questions and complaints

If you have a question about this Privacy statement, please send an email to If you have a complaint about the way we use your information or how we respond to your requests and questions related to privacy, you can also send a complaint to your national Data Protection Authority.

How to contact us and how we respond to your request

Requests can be made by clicking on the contact page of the PALANTA.CO and find the contact details. Alternatively, send an email to by indicating your country and how you’ve been in touch with PALANTA.CO or send a letter to our HQ (Balisrtaat 14. Den Haag, The Netherlands). We will channel your request to the appropriate group company. We may decline requests if we cannot verify your identity, your request is unreasonable or unspecific or in case your request jeopardizes the privacy of others. We will reply to you anyhow within four weeks.


Brands for women and maternity

We love cookies, with them we can ensure you get the best experience on our website. Is it ok with you?